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Home > Projects > Brand identity

Brand identity

10 October 2014
An effective corporate website should reflect a company's identity, which was exactly the goal for this project.
 
We opted for a creative design, by displaying the different pages as objects that can be found on a dining table. The result is simpler navigation, while keeping the focus on the company's main activity: food and beverage. A first-time visitor stays on an website for an average of 20 seconds, underlining the importance of an effective brand identity to deliver a message in such a short amount of time.
 
Much thought went into the logo design. Milk, which is central to the brand, consists of a single colour, and depicts purity. The dripping effect creates motion, making the logo more dynamic and lending energy to the whole identity.